Strategy

CONSTANT MARKET MONITORING CONSTANT MARKET MONITORING

Sales team information : trainings, newsletters, newspapers.
Regular phone calls to follow what is going on in the market.
Regular visits to clients, agencies, media buying agencies.
Information on the market is regularly sent to publishers.

MARKETING

Regular market studies.
Continuous update of database.
Competitors analysis.

MARKET RESEARCH IS FOR US ESSENTIAL AS TO UNDERSTAND THE POTENTIAL FOR THE TITLE, TO
ESTABLISH A STRATEGY WITH THE PUBLISHER AND TO PROVIDE RELEVANT AND USEFUL INFORMATION
TO THE MARKET.

ACTIVE PROMOTION

Regular visits are done to clients / agencies with or without publishers. Presentations : 7 meetings per week.
S’Régie monthly newsletter is sent via e-mail to the market.
Regular mailings are done to create title awareness.
Weekly mailings are sent to the market to promote special issues or latest information on the title.
Regular events are organized: they are essential and traditional communication tools in the French market.

ACTIVE SALES

Close presence at beginning of planning.
In-depth knowledge of extra local negotiating schemes.
Selling of all the media in portfolio through precise briefing.
Various proposals are provided to client to obtain maximum expenditure.

FOLLOW-UP

Our orders are sent to publishers/clients.
Technical information sent to clients and relevant follow-up.
Voucher copies are sent to client / agencies.
Financial follow-up is done.

PROACTIVITY AND FOLLOW-UP ARE ESSENTIAL.